The little pink ribbon symbolizing the fight against breast cancer has found its way into so many facets of society that it’s hard to believe the idea was initially a tough sell. Nancy Brinker, who pioneered the concept of cause related marketing with the iconic image, faced resistance from potential sponsors squeamish about being associated […]
Everyone agrees that medical statistics are not the only issue. People want to like and trust their doctors. And with a community hospital, patients have the convenience of staying close to home and may be more likely to receive warm, personal care. That was an important consideration for Mary Bruce Buchanan, a 60-year-old retired real […]